> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.outpost.pub/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics & Reporting

> Track member growth, site traffic, CTA conversions, and publication activity from dedicated dashboards and reports.

Outpost has four analytics views and a recurring email report. Each one focuses on a different slice of your data — member growth, site traffic, CTA conversions, and day-to-day activity.

## Dashboards at a glance

<CardGroup cols={2}>
  <Card title="Outpost Dashboard" icon="chart-line" href="/features/dashboard">
    Member growth chart and donation summary with time-period and member-type filters.
  </Card>

  <Card title="Plausible Dashboard" icon="chart-area" href="/features/plausible-dashboard">
    Privacy-friendly site traffic analytics powered by your Plausible integration.
  </Card>

  <Card title="CTA Dashboard" icon="bullseye" href="/features/cta-dashboard">
    Conversion rates, top-performing CTAs, and traffic source breakdowns for all your calls to action.
  </Card>

  <Card title="Activity Log" icon="clock-rotate-left" href="/features/activity-log">
    A searchable, chronological feed of every member and system event across your publication.
  </Card>

  <Card title="Report Emails" icon="envelope" href="/features/report-emails">
    Daily and weekly summary emails covering member growth, autoresponder performance, conversions, and donations.
  </Card>
</CardGroup>

***

## What each view is for

* **[Outpost Dashboard](/features/dashboard)** — live overview of member growth and donations, located under **Reports & Activity → Outpost Dashboard** in the sidebar. The dashboard itself is a focused chart-and-summary view; deeper autoresponder and conversion metrics live in the report email.
* **[Plausible Dashboard](/features/plausible-dashboard)** — privacy-friendly site traffic, embedded from your [Plausible integration](/integrations/plausible).
* **[CTA Dashboard](/features/cta-dashboard)** — CTA-by-CTA conversion analytics, top-performing slots, and traffic source breakdowns.
* **[Activity Log](/features/activity-log)** — searchable, chronological feed of every member and system event. Updates in near real-time.
* **[Report Emails](/features/report-emails)** — daily and weekly summary emails covering data not on the live dashboards (e.g., per-action autoresponder performance, gated PDF stats, retention funnel metrics).

***

## Event tracking

Outpost tracks a wide range of member and checkout events that power the dashboards above:

* **Member events** — signups, upgrades (free to monthly, free to annual, monthly to annual), renewals, cancellations, resubscriptions, complimentary subscriptions, and member deletions
* **Checkout events** — promotion starts and completions, donation starts and completions
* **CTA events** — views, clicks, and conversions across all CTA types
* **Email events** — sends, opens, clicks, and conversions for your campaign and autoresponder emails

This data feeds into the Outpost Dashboard, CTA Dashboard, and Activity Log. Email events also power the per-campaign performance stats in [Email Campaigns](/features/email-campaigns). If you use the [BigQuery integration](/integrations/bigquery), your event data is also streamed to your data warehouse for custom analysis.

Attribution data from [UTM parameters](/features/traffic-source-attribution) is captured alongside these events, so you can trace signups and conversions back to specific campaigns and channels.

***

## Data freshness

Different parts of the analytics system refresh on different schedules:

| Data source                                  | Refresh rate                                      |
| -------------------------------------------- | ------------------------------------------------- |
| Outpost Dashboard (member growth, donations) | Real-time (cached for up to 10 minutes)           |
| CTA Dashboard (overall stats)                | Real-time                                         |
| CTA Dashboard (top posts)                    | Approximately 15-minute delay                     |
| Activity Log                                 | Near real-time                                    |
| Plausible Dashboard                          | Depends on your Plausible plan's processing cycle |
| Report Emails                                | Daily and weekly                                  |

***

## Notifications & report delivery

Outpost can also send you updates without you opening a dashboard:

* **[Report Recipients](/features/report-recipients)** — Add email addresses to receive the daily and weekly performance reports.
* **[Notifications](/features/notifications)** — Choose which member, donation, content, and system events trigger email alerts to your team.

***

## Related features

<CardGroup cols={2}>
  <Card title="Trending Posts" icon="fire" href="/features/trending-posts">
    Automatically tag your most popular posts based on Contextly traffic data.
  </Card>

  <Card title="Data Export" icon="file-export" href="/features/data-export">
    Export your member list or segments to CSV for offline analysis.
  </Card>

  <Card title="BigQuery" icon="database" href="/integrations/bigquery">
    Stream events to your data warehouse for advanced analysis.
  </Card>

  <Card title="Plausible Integration" icon="chart-area" href="/integrations/plausible">
    Connect Plausible for privacy-friendly site analytics.
  </Card>
</CardGroup>

***

## FAQ

<AccordionGroup>
  <Accordion title="Where do I find member growth data?">
    Go to **Reports & Activity → Outpost Dashboard** in the left sidebar. The member growth chart shows your audience size over time. Use the dropdown filters to narrow by time period, member type, or subscription status.
  </Accordion>

  <Accordion title="Where do I see site traffic?">
    The [Plausible Dashboard](/features/plausible-dashboard) embeds your Plausible analytics directly in Outpost. You need the [Plausible integration](/integrations/plausible) enabled first.
  </Accordion>

  <Accordion title="How do I track CTA performance?">
    The [CTA Dashboard](/features/cta-dashboard) shows conversion rates, top-performing slots, and traffic sources for all your CTAs.
  </Accordion>

  <Accordion title="Can I get reports emailed to me?">
    Yes. Add email addresses on the [Report Recipients](/features/report-recipients) page. You'll receive a daily summary email and a Monday weekly summary. You can also configure instant [Notifications](/features/notifications) for specific events like new paid subscribers or donations.
  </Accordion>

  <Accordion title="Why does the Outpost Dashboard show stale data after I change a filter?">
    Dashboard data is cached for up to 10 minutes to keep pages fast. Click the **Refresh** button after changing filters. If data still looks outdated, wait a few minutes and refresh again.
  </Accordion>

  <Accordion title="Why don't I see a Donations section on the dashboard?">
    The Donations section only appears when you have the [Tip Jar](/features/tip-jar) enabled and at least one donation has been received during the selected time period. Check that the time period filter is set wide enough.
  </Accordion>

  <Accordion title="Where do I see autoresponder performance?">
    Per-email autoresponder stats (sends, opens, conversions) appear in the daily and weekly [Report Emails](/features/report-emails), not on the live Outpost Dashboard.
  </Accordion>
</AccordionGroup>