> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.outpost.pub/llms.txt
> Use this file to discover all available pages before exploring further.
# CTA Dashboard
> Track CTA views, signups, conversions, and top-performing posts with preset date filters and CSV export.
The CTA Dashboard gives you an overview of how your calls to action are performing. See view counts, identify your best-performing CTAs, and see which posts drive the most signups and paid conversions.
## Filters
Use the filters at the top of the dashboard to narrow your data:
| Filter | Description |
| -------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| **Date Range** | Choose a preset time period: last 7, 30, 90, or 180 days, or last year. |
| **Slot Type** | Filter by CTA slot type to compare performance across different placements (e.g., In-Post, Popup, Slide-Up, Registration Wall, Metered Paywall, In-Post Ad Inserter, or a specific Ad Campaign). |
CTA dashboard data refreshes approximately every 15 minutes.
***
## Summary stats
The top of the dashboard shows key performance metrics as summary cards. The first four always appear. Conversion-type CTA slots add two more (New Signups and Converted); non-conversion slots add one (Clicked):
| Metric | Description |
| ----------------------- | -------------------------------------------------------------------------------------- |
| **Total CTA Views** | Total number of times your CTAs were displayed (unknown + free member views combined). |
| **Total Unique Views** | Deduplicated view count: each visitor is counted once per CTA. |
| **Total Unknown Views** | Views from visitors who are not recognized as existing members. |
| **Total Free Views** | Views from visitors recognized as free members. |
Views from Ghost preview links are not counted on Auto Display slots, so previewing a draft yourself doesn't affect any of these numbers.
**For conversion slots** (the default when no slot filter is selected):
| Metric | Description |
| --------------- | ------------------------------------------------------------------ |
| **New Signups** | Number of new member signups attributed to your CTAs. |
| **Converted** | Number of paid conversions (new payments) attributed to your CTAs. |
**For non-conversion slots:**
| Metric | Description |
| ----------- | ----------------------------- |
| **Clicked** | Number of CTA click-throughs. |
***
## Performance chart
Below the filters, a line chart plots CTA performance over the selected date range. The chart shows Unknown Views, Free Views, and (depending on the slot type) either New Signups and Converted (for conversion slots) or Clicked (for non-conversion slots).
***
## Top conversion sources
The **Top Conversion Sources** table shows which posts on your site are driving the most CTA conversions:
| Column | Description |
| --------------- | --------------------------------------------------------- |
| **Source** | The post title, linked to the original post on your site. |
| **Signups** | Number of new member signups from CTAs on this post. |
| **Conversions** | Number of paid conversions from CTAs on this post. |
This table shows which posts produce the most signups and paid conversions, so you can invest in similar content.
### Exporting source data
Click the **Export** button above the table to download conversion source data as a CSV file. The CSV covers the same conversion data as the Quick View table, with the post ID, slug, and URL broken out as separate columns for analysis in a spreadsheet or BI tool.
***
## Related features
Create and configure calls to action for your site.
Gate premium content behind subscription requirements.
Member growth and subscription reporting.
Privacy-friendly site traffic analytics.
***
## FAQ
A conversion is recorded when a visitor completes a paid transaction after interacting with a CTA. Signups (free member registrations) are tracked separately from conversions (paid subscriptions). The specific metrics shown depend on the CTA slot type.
Use the **Slot Type** filter to narrow results to a specific CTA placement. For detailed per-CTA metrics, see the stats panel on each [Auto Display Slots](/features/cta-slots#auto-display-slots) page.
The CTA Dashboard only shows data for CTAs that have been displayed on your site. If you haven't set up any [CTAs](/features/ctas) yet, or if your CTAs haven't received traffic in the selected date range, the dashboard will be empty.
The Export button downloads conversion source data as a CSV file covering all posts with CTA activity in the selected date range, with post ID, slug, and URL as separate columns.
The on-screen table updates approximately every 15 minutes, so very recent activity may not yet appear. The CSV export contains the latest available data.