> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.outpost.pub/llms.txt
> Use this file to discover all available pages before exploring further.

# CTA Dashboard

> Track CTA views, signups, conversions, and top-performing posts with preset date filters and CSV export.

The CTA Dashboard gives you an overview of how your calls to action are performing. See view counts, identify your best-performing CTAs, and see which posts drive the most signups and paid conversions.

<Frame caption="The CTA Dashboard showing summary stats, performance chart, and top conversion sources">
  <img src="https://mintcdn.com/outpost-eb0cfbad/bKsHXWDI1jW0grKw/images/reports/cta-dashboard.png?fit=max&auto=format&n=bKsHXWDI1jW0grKw&q=85&s=82063bc94fe3733866537706c89b4b58" alt="CTA Dashboard with date range filter, summary cards, performance chart, and top conversion sources table" width="1904" height="1509" data-path="images/reports/cta-dashboard.png" />
</Frame>

## Filters

Use the filters at the top of the dashboard to narrow your data:

| Filter         | Description                                                                                                                                                                                      |
| -------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| **Date Range** | Choose a preset time period: last 7, 30, 90, or 180 days, or last year.                                                                                                                          |
| **Slot Type**  | Filter by CTA slot type to compare performance across different placements (e.g., In-Post, Popup, Slide-Up, Registration Wall, Metered Paywall, In-Post Ad Inserter, or a specific Ad Campaign). |

CTA dashboard data refreshes approximately every 15 minutes.

***

## Summary stats

The top of the dashboard shows key performance metrics as summary cards. The first four always appear. Conversion-type CTA slots add two more (New Signups and Converted); non-conversion slots add one (Clicked):

| Metric                  | Description                                                                            |
| ----------------------- | -------------------------------------------------------------------------------------- |
| **Total CTA Views**     | Total number of times your CTAs were displayed (unknown + free member views combined). |
| **Total Unique Views**  | Deduplicated view count — each visitor is counted once per CTA.                        |
| **Total Unknown Views** | Views from visitors who are not recognized as existing members.                        |
| **Total Free Views**    | Views from visitors recognized as free members.                                        |

**For conversion slots** (the default when no slot filter is selected):

| Metric          | Description                                                        |
| --------------- | ------------------------------------------------------------------ |
| **New Signups** | Number of new member signups attributed to your CTAs.              |
| **Converted**   | Number of paid conversions (new payments) attributed to your CTAs. |

**For non-conversion slots:**

| Metric      | Description                   |
| ----------- | ----------------------------- |
| **Clicked** | Number of CTA click-throughs. |

***

## Performance chart

Below the filters, a line chart plots CTA performance over the selected date range. The chart shows Unknown Views, Free Views, and — depending on the slot type — either New Signups and Converted (for conversion slots) or Clicked (for non-conversion slots).

***

## Top conversion sources

The **Top Conversion Sources** table shows which posts on your site are driving the most CTA conversions:

| Column          | Description                                               |
| --------------- | --------------------------------------------------------- |
| **Source**      | The post title, linked to the original post on your site. |
| **Signups**     | Number of new member signups from CTAs on this post.      |
| **Conversions** | Number of paid conversions from CTAs on this post.        |

This table shows which posts produce the most signups and paid conversions, so you can invest in similar content.

### Exporting source data

Click the **Export** button above the table to download conversion source data as a CSV file. The CSV covers the same conversion data as the Quick View table, with the post ID, slug, and URL broken out as separate columns for analysis in a spreadsheet or BI tool.

***

## Related features

<CardGroup cols={2}>
  <Card title="CTAs" icon="rectangle-ad" href="/features/ctas">
    Create and configure calls to action for your site.
  </Card>

  <Card title="Paywalls" icon="lock" href="/features/paywalls">
    Gate premium content behind subscription requirements.
  </Card>

  <Card title="Outpost Dashboard" icon="chart-line" href="/features/dashboard">
    Member growth and subscription reporting.
  </Card>

  <Card title="Plausible Dashboard" icon="chart-area" href="/features/plausible-dashboard">
    Privacy-friendly site traffic analytics.
  </Card>
</CardGroup>

***

## FAQ

<AccordionGroup>
  <Accordion title="What counts as a CTA conversion?">
    A conversion is recorded when a visitor completes a paid transaction after interacting with a CTA. Signups (free member registrations) are tracked separately from conversions (paid subscriptions). The specific metrics shown depend on the CTA slot type.
  </Accordion>

  <Accordion title="Can I see performance for a single CTA?">
    Use the **Slot Type** filter to narrow results to a specific CTA placement. For detailed per-CTA metrics, see the stats panel on each [Auto Display Slots](/features/cta-slots#auto-display-slots) page.
  </Accordion>

  <Accordion title="Why don't I see any data?">
    The CTA Dashboard only shows data for CTAs that have been displayed on your site. If you haven't set up any [CTAs](/features/ctas) yet, or if your CTAs haven't received traffic in the selected date range, the dashboard will be empty.
  </Accordion>

  <Accordion title="What does the Export button download?">
    The Export button downloads conversion source data as a CSV file covering all posts with CTA activity in the selected date range, with post ID, slug, and URL as separate columns.
  </Accordion>

  <Accordion title="Why does the Quick View table not match the CSV export?">
    The on-screen table updates approximately every 15 minutes, so very recent activity may not yet appear. The CSV export contains the latest available data.
  </Accordion>
</AccordionGroup>