> ## Documentation Index > Fetch the complete documentation index at: https://documentation.outpost.pub/llms.txt > Use this file to discover all available pages before exploring further. # Email Campaigns > Send targeted one-time emails to member segments with scheduling, offer tracking, and open/click analytics. Email campaigns are scheduled or immediate email sends to a targeted segment of your members. Unlike [autoresponder flows](/features/basic-autoresponder) (ongoing automations triggered by events), campaigns are discrete sends — anniversary sales, free-to-paid pushes, holiday promotions, fundraising appeals. Unlike a Ghost newsletter send, campaigns have a separate marketing opt-out, so members can opt out of marketing without unsubscribing from your main list. Email Campaign List New accounts have a campaign send limit while your account builds up a sending history. This is a spam-prevention measure and the limit is lifted automatically over time. *** ## Campaign list The Campaigns page displays all your campaigns, including active ones, scheduled ones and your past ones, in an expandable table: | Column | Description | | -------------- | ------------------------------------------------------------------------------------------------ | | **Created** | When the campaign was created | | **Name** | Internal campaign name | | **Status** | Disabled, Waiting, In progress, or Finished | | **Started** | When the campaign began sending | | **Finished** | When the campaign completed sending | | **Statistics** | A combined cell showing sent count, open rate, click rate, conversion rate, and conversion count | *** ## Creating a campaign Go to **Campaigns** in the left navigation and click **Create New Campaign**. New Campaign Button For your first campaign, we recommend testing with a small segment. Label a few staff members or trusted readers and send the campaign to that label only. ### Basic settings | Field | Description | | ------------------------------------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Campaign Name (internal)** | Internal label for identifying the campaign. Members never see it. | | **Slug** | Auto-generated from the name. Read-only after creation. | | **Remove Member from Campaign When** | End condition — when a member should stop receiving campaign emails. Options: **No Condition** (send all emails regardless), **Member Renews**, **Member Upgrades to Paid**, **Member Downgrades to Free**. | | **Is this a Marketing email?** | Toggle on to automatically exclude members with the `Marketing_OptOut` label (the legacy `Marketing_Optout` spelling and Shopify's `No_Marketing` label are honored too). | ### Audience targeting | Field | Description | | -------------------------------- | ------------------------------------------------------------------------------------------------------------------- | | **Apply to** | Check one or more: Free, Paid, Complimentary, Group Subscriber, Institutional Subscriber. At least one is required. | | **Tiers** | When Paid or Complimentary is selected, choose specific tiers to target. | | **Only Include Members Labeled** | Only send to members who have one or more of these labels. | | **Exclude Members Labeled** | Exclude members who have one or more of these labels. | | **Members Count** | Shows the number of members matching your audience criteria. Click **Refresh Members Count** to recalculate. | ### Actions (email sends) Each campaign has one or more actions — individual email sends at specific times: | Field | Description | | ------------------ | ----------------------------------------------------------------------------------- | | **Send Time** | The date, time, and timezone for this email send. | | **Email Template** | Select an existing [email template](/features/email-templates) or create a new one. | | **Offer** | If the template includes an offer link, select the offer to apply. | | **Enable/Disable** | Toggle individual actions on or off. | Click **Add Action** to add additional sends to the campaign. Each action can use a different template and send at a different time. Add Action Button Each template sends only once per member per campaign. If a member has already received a particular template in this campaign, they will not receive it again. *** ## Campaign status | Status | Meaning | | --------------- | ---------------------------------------------------------------- | | **Disabled** | Campaign is configured but not active. Emails won't send. | | **Waiting** | Campaign is enabled and waiting for the scheduled send time. | | **In progress** | Emails are currently being sent or the next Action is scheduled. | | **Finished** | All emails have been sent. | Use the **On/Off switch** at the top of the campaign editor to enable or disable the entire campaign. Big On Off Button *** ## Statistics After a campaign sends, Outpost tracks per-action statistics: | Metric | Description | | --------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | **Sent** | Total recipients for this action | | **Opened %** | Unique opens as a percentage of sent | | **Clicked %** | Unique link clicks as a percentage of sent | | **Converted %** | Members who took the desired action (e.g., subscribed via offer) | | **Count** | Total conversion count | | **Revenue** | Revenue attributed to conversions from this email. Shown as **Saved** for retention and cancellation campaigns, where it reflects the value of subscriptions kept. | *** ## Campaign vs. autoresponder flow | | Campaign | Autoresponder Flow | | -------------- | --------------------------------------------------------------------- | ------------------------------------------- | | **Trigger** | Manual/scheduled | Event-based (signup, renewal, label change) | | **Audience** | Determined at campaign start and ahead of each action in the campaign | Individual members as events occur | | **Recurrence** | One-time sends | Ongoing automation | | **Use case** | Announcements, special offers, fundraising | Welcome sequences, retention, dunning | *** ## Related features Create the email content used in campaigns. Set up ongoing automated email sequences. Link offers to campaign emails for tracked conversions. Configure global exclusions that apply to campaigns. *** ## FAQ Yes. Click **Add Action** to add additional sends. Each action can use a different template and be scheduled for a different time, creating a multi-touch campaign. When enabled, the campaign automatically excludes any member with the `Marketing_OptOut` label (or the legacy `Marketing_Optout` and Shopify `No_Marketing` labels). This helps comply with email marketing preferences. No. Once a campaign reaches the Finished status, the editor is read-only. Create a new campaign if you want to re-send to a similar audience. When a campaign starts, Outpost evaluates your targeting criteria and records the matching members. The audience is locked at that point — members who join or change status after the campaign starts are not included in subsequent actions of the same campaign.