> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.outpost.pub/llms.txt
> Use this file to discover all available pages before exploring further.

# Webflow Integration

> Capture Webflow form submissions as Outpost members so your marketing site grows your subscriber list directly.

Outpost's Webflow integration receives form submissions from your [Webflow](https://webflow.com) site and creates or updates Outpost member records. Use it to grow your subscriber list from Webflow-hosted landing pages and marketing sites.

## How it works

1. A visitor submits a form on your Webflow site.
2. Webflow sends the submission to Outpost via a webhook.
3. Outpost creates a new member (or updates an existing one) using the submitted data.
4. Optional: Outpost applies a label and starts an Autoresponder flow for the new member.

## Setup

The Webflow integration is configured by entering a Webflow API access token in Outpost. There is no in-app OAuth flow today — generate the token in Webflow and paste it into Outpost.

<Steps>
  <Step title="Generate a Webflow API access token">
    In Webflow, go to **Site settings → Integrations** (or your workspace settings if you manage multiple sites) and create an API access token scoped to the site you want to connect. Copy the token.
  </Step>

  <Step title="Connect Webflow in Outpost">
    Go to the Webflow integration in Outpost and paste in the access token. Save to connect.
  </Step>

  <Step title="Confirm webhook delivery">
    Outpost subscribes to form submissions on the connected site. Submit a test form on Webflow and confirm the test entry appears as a new member in Outpost.
  </Step>
</Steps>

## What gets captured

The form's email field maps to the member's email, and the name field maps to the member's name. Other form fields are not captured. Every captured member gets the Webflow integration label, so you can segment them in flows and campaigns.

## Webflow + Ghost

This integration complements a Webflow + Ghost stack. Webflow hosts the marketing site and landing pages; Ghost hosts the publication. Outpost ties them together by capturing Webflow leads as members in your Outpost (and Ghost) audience.

## Related features

<CardGroup cols={2}>
  <Card title="Members" icon="users" href="/features/members">
    Members captured from Webflow appear here alongside Ghost-sourced members.
  </Card>

  <Card title="Labels" icon="tag" href="/features/labels">
    Apply a label to Webflow-sourced members for segmentation.
  </Card>
</CardGroup>

## FAQ

<AccordionGroup>
  <Accordion title="Does this require a paid Webflow plan?">
    Webflow's form submissions and webhooks generally require a paid Webflow site plan. Check Webflow's current pricing for details.
  </Accordion>

  <Accordion title="What happens if the same email submits twice?">
    Outpost upserts on email — a second submission updates the existing member rather than creating a duplicate.
  </Accordion>

  <Accordion title="Can I trigger different flows for different Webflow forms?">
    Not today. Every form on the site behaves the same — each submission creates or updates a member and applies the Webflow label. If per-form behavior matters for your setup, tell us at [support@outpost.pub](mailto:support@outpost.pub).
  </Accordion>
</AccordionGroup>