Theme Data Formats

When an event is published to Ghost, Outpost injects structured data into the post’s code injection footer. Your Ghost theme can read this data to render event details, registration CTAs, countdowns, and more.

Code Injection JSON

Outpost adds a <script> tag with JSON data to every event post:

<script id="event" type="application/json">
{
  "date": "March 15, 2026",
  "event_day": "Sunday",
  "start_time": "10:00 am",
  "end_time": "11:00 am",
  "time_zone": "America/New_York",
  "time_zone_abbr": "EDT",
  "location": "Online",
  "platform_url": "https://zoom.us/j/123456789",
  "registration_deadline": "March 14, 2026",
  "access": "anyone",
  "event_state": "registration_open",
  "outpost_ghost_event_id": "march-2026-webinar",
  "event_type": "webinar",
  "custom_fields": {
    "speaker_name": "Jane Smith",
    "session_type": "Workshop"
  }
}
</script>

Reading Data in Your Theme

JavaScript

document.addEventListener('DOMContentLoaded', function() {
  const eventScript = document.getElementById('event');
  if (!eventScript) return;

  try {
    const eventData = JSON.parse(eventScript.textContent);

    // Access standard fields
    console.log(eventData.date);           // "March 15, 2026"
    console.log(eventData.event_state);    // "registration_open"
    console.log(eventData.access);         // "anyone"

    // Access custom fields
    if (eventData.custom_fields) {
      console.log(eventData.custom_fields.speaker_name);  // "Jane Smith"
      console.log(eventData.custom_fields.session_type);  // "Workshop"
    }
  } catch (e) {
    console.error('Failed to parse event data', e);
  }
});

Handlebars (with inline script)

Since Handlebars templates run server-side and the JSON is in code injection (rendered client-side), you’ll typically use JavaScript to read the data and update the DOM:

{{!-- In your post.hbs or custom template --}}
<div class="event-details">
  <div class="event-date" data-event-field="date"></div>
  <div class="event-time" data-event-field="start_time"></div>
  <div class="event-location" data-event-field="location"></div>
  <div class="event-speaker" data-event-field="custom_fields.speaker_name"></div>
</div>

<script>
(function() {
  const eventScript = document.getElementById('event');
  if (!eventScript) return;

  const data = JSON.parse(eventScript.textContent);

  document.querySelectorAll('[data-event-field]').forEach(el => {
    const field = el.dataset.eventField;
    const value = field.split('.').reduce((obj, key) => obj?.[key], data);
    if (value) el.textContent = value;
  });
})();
</script>

Standard Field Reference

Field	Type	Example	Description
`date`	string	`"March 15, 2026"`	Formatted event date (uses blog’s date format)
`event_day`	string	`"Sunday"`	Day of the week
`start_time`	string	`"10:00 am"`	Event start time
`end_time`	string	`"11:00 am"`	Event end time
`time_zone`	string	`"America/New_York"`	IANA timezone identifier
`time_zone_abbr`	string	`"EDT"`	Localized timezone abbreviation for the event date
`location`	string	`"Online"`	Event location/venue
`platform_url`	string	`"https://zoom.us/..."`	Virtual event platform link
`registration_deadline`	string	`"March 14, 2026"`	Registration cutoff date (or event date if not set)
`access`	string	`"anyone"`	Access level enum (see below)
`event_state`	string	`"registration_open"`	Current lifecycle state (see below)
`outpost_ghost_event_id`	string	`"march-2026-webinar"`	Unique event identifier (GUID/slug)
`event_type`	string	`"webinar"`	Event type key from manifest
`custom_fields`	object	`{...}`	Custom field values defined by manifest

Access Levels

The access field indicates who can register for the event:

Value	Description	Theme Behavior
`anyone`	All logged-in members (free and paid)	Show standard registration CTA
`free`	Free-tier members and above	Show registration CTA for logged-in users
`paid`	Only paid subscribers	Show upgrade CTA for free members

Example: Conditional Rendering by Access

const eventData = JSON.parse(document.getElementById('event').textContent);

if (eventData.access === 'paid') {
  // Show "Paid subscribers only" badge
  document.querySelector('.event-access-badge').textContent = 'Paid Subscribers Only';
  document.querySelector('.event-access-badge').classList.add('premium');
}

Event States

The event_state field reflects the event’s current lifecycle position:

Value	Description	Typical Theme Behavior
`registration_open`	Event is upcoming, registration is open	Show registration CTA
`registration_closed`	Deadline passed, event hasn’t happened	Show “Registration closed” message
`event_passed`	Event date/time has passed	Show “This event has ended” message

Example: State-Based UI

const eventData = JSON.parse(document.getElementById('event').textContent);
const ctaContainer = document.querySelector('.event-cta');

switch (eventData.event_state) {
  case 'registration_open':
    ctaContainer.innerHTML = '<button class="register-btn">Register Now</button>';
    break;
  case 'registration_closed':
    ctaContainer.innerHTML = '<p class="closed">Registration is closed</p>';
    break;
  case 'event_passed':
    ctaContainer.innerHTML = '<p class="past">This event has ended</p>';
    break;
}

Custom Fields

Custom fields defined in the manifest are nested under the custom_fields object. The keys match what you defined in your outpost-manifest.yaml:

# In your manifest
custom_fields:
  - key: speaker_name
    type: text
  - key: session_type
    type: select
    options: [Workshop, Keynote, Panel]

// In your theme JavaScript
const eventData = JSON.parse(document.getElementById('event').textContent);

if (eventData.custom_fields?.speaker_name) {
  document.querySelector('.speaker-name').textContent =
    eventData.custom_fields.speaker_name;
}

if (eventData.custom_fields?.session_type) {
  document.querySelector('.session-type').textContent =
    eventData.custom_fields.session_type;
}

Custom Field Value Types

Manifest Type	JSON Type	Example Value
`text`	string	`"Jane Smith"`
`textarea`	string	`"A longer description..."`
`number`	number	`60`
`select`	string	`"Workshop"`
`url`	string	`"https://example.com"`
`date`	string	`"2026-03-15"` (ISO format)
`toggle`	boolean	`true`
`image`	string	`"https://cdn.example.com/image.jpg"`

Event Defaults Partial

Outpost also injects messaging defaults and portal URLs via the outpost-event-defaults.hbs partial during theme processing:

<script id="outpost-event-defaults" type="application/json">
{
  "messaging": {
    "can_register": {
      "cta_text": "Join this event",
      "button_text": "Register"
    },
    "registered": {
      "cta_text": "You're registered!",
      "button_text": "Add to Calendar"
    },
    ...
  },
  "urls": {
    "signin": "#/portal/signin",
    "signup": "#/portal/signup",
    "upgrade": "#/portal/account"
  }
}
</script>

This provides:

Messaging: Default CTA text and button labels for each audience state
URLs: Ghost portal links for sign-in, sign-up, and account/upgrade

Reading Event Defaults

const defaultsScript = document.getElementById('outpost-event-defaults');
if (defaultsScript) {
  const defaults = JSON.parse(defaultsScript.textContent);

  // Access messaging for current state
  const messaging = defaults.messaging?.can_register;
  if (messaging) {
    document.querySelector('.cta-text').textContent = messaging.cta_text;
    document.querySelector('.cta-button').textContent = messaging.button_text;
  }

  // Access portal URLs
  const signInUrl = defaults.urls?.signin || '#/portal/signin';
}

Complete Theme Example

Here’s a complete example of rendering event data in a custom Ghost template:

{{!-- custom-webinar.hbs --}}
{{!< default}}

<article class="event-post">
  <header class="event-header">
    <h1>{{title}}</h1>
    {{#if feature_image}}
      <img src="{{feature_image}}" alt="{{title}}" class="event-image" />
    {{/if}}
  </header>

  <div class="event-meta" id="event-meta-container">
    <!-- Populated by JavaScript from code injection -->
  </div>

  <div class="event-content">
    {{content}}
  </div>

  <div class="event-registration">
    <!-- Outpost widget renders here -->
    <div class="outpost-ghost-event-container"></div>
  </div>
</article>

<script>
document.addEventListener('DOMContentLoaded', function() {
  const eventScript = document.getElementById('event');
  if (!eventScript) return;

  const event = JSON.parse(eventScript.textContent);
  const container = document.getElementById('event-meta-container');

  container.innerHTML = `
    <div class="event-datetime">
      <span class="event-date">${event.date}</span>
      <span class="event-time">${event.start_time} - ${event.end_time}</span>
      <span class="event-timezone">${event.time_zone}</span>
    </div>
    <div class="event-location">${event.location}</div>
    ${event.custom_fields?.speaker_name ? `
      <div class="event-speaker">
        <strong>Speaker:</strong> ${event.custom_fields.speaker_name}
      </div>
    ` : ''}
    ${event.event_state === 'event_passed' ? `
      <div class="event-status past">This event has ended</div>
    ` : ''}
  `;
});
</script>

Ghost Post Properties

In addition to code injection, Outpost sets these Ghost post properties:

Property	Value
`title`	Event name
`custom_excerpt`	Event description
`feature_image`	Event featured image (if uploaded)
`custom_template`	Template from manifest `post_template`
`tags`	Merged from `default_tags` + event type `tags`

These are accessible via standard Ghost Handlebars helpers:

<h1>{{title}}</h1>
<p class="excerpt">{{excerpt}}</p>
{{#if feature_image}}
  <img src="{{feature_image}}" />
{{/if}}

API Endpoint for Registration

The event widget uses Outpost’s plugin API for registration. If you’re building a custom registration UI:

// Register a member for an event
const response = await fetch(
  `/plugin-api/ghost-event/${apiKey}/${eventGuid}/subscribe/${memberUid}`,
  { method: 'POST' }
);

// Cancel registration
const response = await fetch(
  `/plugin-api/ghost-event/${apiKey}/${eventGuid}/unsubscribe/${memberUid}`,
  { method: 'POST' }
);

// Get calendar file
window.location.href = `/plugin-api/ghost-event/${apiKey}/${eventGuid}/calendar.ics`;

The apiKey is your blog’s Outpost GUID (available in the outpost-api-key.hbs partial). The memberUid is the logged-in member’s Ghost UUID.

Getting Started

Autoresponder

Email Campaigns

Signup & Conversion

Members

Subscriptions & Pricing

Analytics & Reporting

Integrations

Advertising & Sponsorship

Events & Engagement

Settings

Developers

Code Injection JSON

Reading Data in Your Theme

JavaScript

Handlebars (with inline script)

Standard Field Reference

Access Levels

Example: Conditional Rendering by Access

Event States

Example: State-Based UI

Custom Fields

Custom Field Value Types

Event Defaults Partial

Reading Event Defaults

Complete Theme Example

Ghost Post Properties

API Endpoint for Registration

Getting Started

Autoresponder

Email Campaigns

Signup & Conversion

Members

Subscriptions & Pricing

Analytics & Reporting

Integrations

Advertising & Sponsorship

Events & Engagement

Settings

Developers

Documentation Index

​Code Injection JSON

​Reading Data in Your Theme

​JavaScript

​Handlebars (with inline script)

​Standard Field Reference

​Access Levels

​Example: Conditional Rendering by Access

​Event States

​Example: State-Based UI

​Custom Fields

​Custom Field Value Types

​Event Defaults Partial

​Reading Event Defaults

​Complete Theme Example

​Ghost Post Properties

​API Endpoint for Registration

Code Injection JSON

Reading Data in Your Theme

JavaScript

Handlebars (with inline script)

Standard Field Reference

Access Levels

Example: Conditional Rendering by Access

Event States

Example: State-Based UI

Custom Fields

Custom Field Value Types

Event Defaults Partial

Reading Event Defaults

Complete Theme Example

Ghost Post Properties

API Endpoint for Registration