Outpost works alongside your Ghost site to handle the membership and growth side of running a publication: turning readers into subscribers, converting free readers to paid, keeping paying members from churning, and connecting your site to the other tools you use. Many of the largest publications on Ghost run on Outpost, along with many smaller ones. Ghost handles your content, member accounts, and newsletter delivery. Outpost adds everything around that — conversion tools, email automation, retention sequences, segmentation, and integrations with 15+ external services.Documentation Index
Fetch the complete documentation index at: https://documentation.outpost.pub/llms.txt
Use this file to discover all available pages before exploring further.
What Outpost helps you do
Grow your free list
Dynamic and user-level aware popups, slide-ups, and in-post CTAs, gated PDFs/ePubs and more that turn visitors into registered members
Convert free to paid
Email welcome flows, metered pay walls, upgrade CTAs, and more to convert free readers to paying subscribers
Keep paying subscribers paying
Retention email flows, renewal reminders, failed payment card sequences, and win-back campaigns
Connect your site to external services
Ghost, YouTube, Transistor.fm, Plausible, Contextly, Hubspot, podcast platforms, and more
Offer alternative subscription types
Gift subscriptions, group/team plans, institutional subscriptions, subscription invoicing and subscription schedules
Run your media business
Segmentation, bulk actions, campaigns, analytics, and data export tools
How Outpost relates to Ghost
Outpost does not replace Ghost’s native subscription system. Your Ghost site handles:- Content publishing and email newsletter distribution
- Member accounts and authentication
- Stripe subscription billing (natively)
- Conversion tools (paywalls, CTAs, gated content)
- Additional kinds of special offers, including ones to move readers from one tier to another
- Email automations beyond Ghost’s built-in newsletters
- Advanced segmentation, labels, and bulk management
- CRM, analytics, and third-party integrations
- Alternative subscription types (gift subscriptions, group subscriptions, institutional subscriptions, invoiced subscriptions)
Core concepts
| Concept | Description |
|---|---|
| Site | A Ghost publication connected to Outpost (also called a publication) |
| Member | A subscriber — free, paid, comped, gifted, or part of a group |
| Tier | A subscription product defined in Ghost (e.g. “Bronze”, “Platinum”) |
| Offer/Promotions | A discount or promotional pricing applied to a tier |
| Label | A tag applied to members for segmentation and automation |
| Action | A pre-built automated email triggered by a member event (Basic Autoresponder) |
| Email Flow | A custom multi-step sequence you build yourself (Advanced Autoresponder) |
| CTA | A call-to-action prompt — a button, popup, or styled signup inside a post |
Next steps
Quickstart
Get up and running in under 10 minutes
Connect your Ghost site
Link your Ghost site to Outpost
Connect Stripe
Connect Outpost to your site’s Stripe account
Features overview
Explore everything Outpost can do