Skip to main content
Outpost Promotions page showing a list of promotions with name, plan, token URL, status, and redemption stats

The Outpost Promotions page showing active and archived promotions

Go to Subscriptions → Outpost Promotions to manage your promotions.

​
Why promotions exist

Ghost Offers only work for free or unknown visitors. They can’t be used by existing paid or complimentary subscribers. Outpost Promotions fill that gap. They route checkout through Stripe directly (bypassing Ghost Portal), which lets them do things Ghost Offers can’t:
  • Work for any member type: free, paid, complimentary, or unknown visitors
  • Subscription schedules: set an intro rate that transitions to standard pricing (e.g., 3 months at a discounted rate, then annual renewal)
  • Custom checkout pages: branded landing pages with your own headline and description
Outpost automatically uses promotions in situations where a Ghost offer would not work, such as retention flows and upgrade offers for existing subscribers.

​
Creating a promotion

Go to Subscriptions → Outpost Promotions and click New Promotion. The promotion form is the same form used to create offers. Configure: Each promotion automatically generates a unique URL that you can share anywhere: in emails, on social media, or in CTAs.
Billing Period vs. intro-then-renew pricing. Setting Billing Period to Every 3 Months or Every 6 Months charges the same amount every three or six months indefinitely. If you want an intro rate that lasts for the first 3 or 6 months and then transitions to an annual renewal at a different price, use a Subscription Schedule instead: that’s the tool for two-phase pricing.

​
Promotion URL

Each promotion has a unique URL like:
When someone clicks this URL, they see the promotion’s headline and description, then proceed to checkout for the linked plan.

​
Managing promotions

Archived promotions are hidden from the main list but can be viewed by filtering for archived promotions.

​
Tracking redemptions

The promotions list shows how many members have subscribed through each promotion URL.

​
Frequently asked questions

Use a Ghost Offer for discounts or free trials targeting free or unknown visitors: they check out through Ghost Portal and stay in sync with Ghost automatically. Use a Promotion when you need more flexibility: offering discounts or trials to existing paid subscribers, or setting up subscription schedules with intro pricing. See Ghost Offers vs Outpost Promotions for a full comparison.
No. Outpost automatically picks the right type for the situation. For example, if an autoresponder email targets existing paid subscribers, Outpost will use a promotion instead of a Ghost offer, since Ghost offers don’t work for paid members. You can also choose manually when setting up autoresponder actions.
The promotion URL stops working for new signups. Existing subscribers who signed up through the promotion are unaffected: their subscriptions continue normally. The promotion expires at 11:59 PM in your site’s configured timezone on the expiration date, so it remains active for the full day you specify.
No. Each promotion gets a unique, auto-generated URL. If you archive and create a new promotion, it will have a different URL.

Upgrading Existing Subscribers

How an upgrade offer checks out for someone who already has a subscription

Offers & Discounts

Ghost Offers and how they compare to Outpost Promotions

Subscription Schedules

Intro pricing that transitions to standard rates

Autoresponder

Attach offers and promotions to automated emails

Tiers & Pricing

The subscription products that promotions link to