Email campaigns are scheduled or immediate email sends to a targeted segment of your members. Unlike autoresponder flows (ongoing automations triggered by events), campaigns are discrete sends — anniversary sales, free-to-paid pushes, holiday promotions, fundraising appeals. Unlike a Ghost newsletter send, campaigns have a separate marketing opt-out, so members can opt out of marketing without unsubscribing from your main list.Documentation Index
Fetch the complete documentation index at: https://documentation.outpost.pub/llms.txt
Use this file to discover all available pages before exploring further.
New accounts have a campaign send limit while your account builds up a sending history. This is a spam-prevention measure and the limit is lifted automatically over time.
Campaign list
The Campaigns page displays all your campaigns, including active ones, scheduled ones and your past ones, in an expandable table:| Column | Description |
|---|---|
| Created | When the campaign was created |
| Name | Internal campaign name |
| Status | Disabled, Waiting, In progress, or Finished |
| Started | When the campaign began sending |
| Finished | When the campaign completed sending |
| Statistics | A combined cell showing sent count, open rate, click rate, conversion rate, and conversion count |
Creating a campaign
Go to Campaigns in the left navigation and click Create New Campaign. For your first campaign, we recommend testing with a small segment. Label a few staff members or trusted readers and send the campaign to that label only.Basic settings
| Field | Description |
|---|---|
| Campaign Name (internal) | Internal label for identifying the campaign. Members never see it. |
| Slug | Auto-generated from the name. Read-only after creation. |
| Remove Member from Campaign When | End condition — when a member should stop receiving campaign emails. Options: No Condition (send all emails regardless), Member Renews, Member Upgrades to Paid, Member Downgrades to Free. |
| Is this a Marketing email? | Toggle on to automatically exclude members with the Marketing_OptOut label. |
Audience targeting
| Field | Description |
|---|---|
| Apply to | Check one or more: Free, Paid, Complimentary, Group Subscriber, Institutional Subscriber. At least one is required. |
| Tiers | When Paid or Complimentary is selected, choose specific tiers to target. |
| Only Include Members Labeled | Only send to members who have one or more of these labels. |
| Exclude Members Labeled | Exclude members who have one or more of these labels. |
| Members Count | Shows the number of members matching your audience criteria. Click Refresh Members Count to recalculate. |
Actions (email sends)
Each campaign has one or more actions — individual email sends at specific times:| Field | Description |
|---|---|
| Send Time | The date, time, and timezone for this email send. |
| Email Template | Select an existing email template or create a new one. |
| Offer | If the template includes an offer link, select the offer to apply. |
| Enable/Disable | Toggle individual actions on or off. |
Each template sends only once per member per campaign. If a member has already received a particular template in this campaign, they will not receive it again.
Campaign status
| Status | Meaning |
|---|---|
| Disabled | Campaign is configured but not active. Emails won’t send. |
| Waiting | Campaign is enabled and waiting for the scheduled send time. |
| In progress | Emails are currently being sent or the next Action is scheduled. |
| Finished | All emails have been sent. |
Statistics
After a campaign sends, Outpost tracks per-action statistics:| Metric | Description |
|---|---|
| Sent | Total recipients for this action |
| Opened % | Unique opens as a percentage of sent |
| Clicked % | Unique link clicks as a percentage of sent |
| Converted % | Members who took the desired action (e.g., subscribed via offer) |
| Count | Total conversion count |
Campaign vs. autoresponder flow
| Campaign | Autoresponder Flow | |
|---|---|---|
| Trigger | Manual/scheduled | Event-based (signup, renewal, label change) |
| Audience | Determined at campaign start and ahead of each action in the campaign | Individual members as events occur |
| Recurrence | One-time sends | Ongoing automation |
| Use case | Announcements, special offers, fundraising | Welcome sequences, retention, dunning |
Related features
Email Templates
Create the email content used in campaigns.
Autoresponder
Set up ongoing automated email sequences.
Offers & Discounts
Link offers to campaign emails for tracked conversions.
Autoresponder Settings
Configure global exclusions that apply to campaigns.
FAQ
Can I add multiple email sends to one campaign?
Can I add multiple email sends to one campaign?
Yes. Click Add Action to add additional sends. Each action can use a different template and be scheduled for a different time, creating a multi-touch campaign.
What does the marketing email toggle do?
What does the marketing email toggle do?
When enabled, the campaign automatically excludes any member with the
Marketing_OptOut label. This helps comply with email marketing preferences.Can I edit a campaign after it finishes?
Can I edit a campaign after it finishes?
No. Once a campaign reaches the Finished status, the editor is read-only. Create a new campaign if you want to re-send to a similar audience.
How are campaign audiences calculated?
How are campaign audiences calculated?
When a campaign starts, Outpost evaluates your targeting criteria and records the matching members. The audience is locked at that point — members who join or change status after the campaign starts are not included in subsequent actions of the same campaign.