The CTA Dashboard gives you an overview of how your calls to action are performing. See view counts, identify your best-performing CTAs, and see which posts drive the most signups and paid conversions.Documentation Index
Fetch the complete documentation index at: https://documentation.outpost.pub/llms.txt
Use this file to discover all available pages before exploring further.
Filters
Use the filters at the top of the dashboard to narrow your data:| Filter | Description |
|---|---|
| Date Range | Choose a preset time period: last 7, 30, 90, or 180 days, or last year. |
| Slot Type | Filter by CTA slot type to compare performance across different placements (e.g., In-Post, Popup, Slide-Up, Registration Wall, Metered Paywall, In-Post Ad Inserter, or a specific Ad Campaign). |
Summary stats
The top of the dashboard shows six key performance metrics as summary cards. The first four always appear, and the last two change based on whether you are viewing a conversion-type CTA slot or a non-conversion slot:| Metric | Description |
|---|---|
| Total CTA Views | Total number of times your CTAs were displayed (unknown + free member views combined). |
| Total Unique Views | Deduplicated view count — each visitor is counted once per CTA. |
| Total Unknown Views | Views from visitors who are not recognized as existing members. |
| Total Free Views | Views from visitors recognized as free members. |
| Metric | Description |
|---|---|
| New Signups | Number of new member signups attributed to your CTAs. |
| Converted | Number of paid conversions (new payments) attributed to your CTAs. |
| Metric | Description |
|---|---|
| Clicked | Number of CTA click-throughs. |
Performance chart
Below the filters, a line chart plots CTA performance over the selected date range. The chart shows Unknown Views, Free Views, and — depending on the slot type — either New Signups and Converted (for conversion slots) or Clicked (for non-conversion slots).Top conversion sources
The Top Conversion Sources table shows which posts on your site are driving the most CTA conversions:| Column | Description |
|---|---|
| Source | The post title, linked to the original post on your site. |
| Signups | Number of new member signups from CTAs on this post. |
| Conversions | Number of paid conversions from CTAs on this post. |
Exporting source data
Click the Export button above the table to download conversion source data as a CSV file. The exported CSV contains more comprehensive data than the Quick View table, making it suitable for deeper analysis in a spreadsheet or BI tool.Related features
CTAs
Create and configure calls to action for your site.
Paywalls
Gate premium content behind subscription requirements.
Outpost Dashboard
Member growth and subscription reporting.
Plausible Dashboard
Privacy-friendly site traffic analytics.
FAQ
What counts as a CTA conversion?
What counts as a CTA conversion?
A conversion is recorded when a visitor completes a paid transaction after interacting with a CTA. Signups (free member registrations) are tracked separately from conversions (paid subscriptions). The specific metrics shown depend on the CTA slot type.
Can I see performance for a single CTA?
Can I see performance for a single CTA?
Use the Slot Type filter to narrow results to a specific CTA placement. For detailed per-CTA metrics, see the stats panel on each Auto Display Slots page.
Why don't I see any data?
Why don't I see any data?
The CTA Dashboard only shows data for CTAs that have been displayed on your site. If you haven’t set up any CTAs yet, or if your CTAs haven’t received traffic in the selected date range, the dashboard will be empty.
What does the Export button download?
What does the Export button download?
Why does the Quick View table not match the CSV export?
Why does the Quick View table not match the CSV export?
The on-screen table updates approximately every 15 minutes, so very recent activity may not yet appear. The CSV export contains the latest available data and includes additional detail not shown in the table.