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The CTA Dashboard gives you an overview of how your calls to action are performing. See view counts, identify your best-performing CTAs, and see which posts drive the most signups and paid conversions.
CTA Dashboard with date range filter, summary cards, performance chart, and top conversion sources table

The CTA Dashboard showing summary stats, performance chart, and top conversion sources

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Filters

Use the filters at the top of the dashboard to narrow your data: CTA dashboard data refreshes approximately every 15 minutes. Activity from a reader who has only just signed up can take up to about half an hour. Outpost holds that activity back briefly so it can be matched to the reader once their record arrives from Ghost.

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Summary stats

The top of the dashboard shows key performance metrics as summary cards. The first four always appear. Conversion-type CTA slots add two more (New Signups and Converted); non-conversion slots add one (Clicked): When the slot type filter is on All Types, the default, these totals also count views of the subscribe and upgrade popups from your Gated Downloads. Pick a single slot type and those views are left out. Views from Ghost preview links are not counted on Auto Display slots, so previewing a draft yourself doesn’t affect any of these numbers. For conversion slots (the default when no slot filter is selected): For non-conversion slots:

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Performance chart

Below the filters, a line chart plots CTA performance over the selected date range. The chart shows Unknown Views, Free Views, and (depending on the slot type) either New Signups and Converted (for conversion slots) or Clicked (for non-conversion slots).

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Top conversion sources

The Top Conversion Sources table shows which posts on your site are driving the most CTA conversions: This table shows which posts produce the most signups and paid conversions, so you can invest in similar content.

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Exporting source data

Click the Export button above the table to download conversion source data as a CSV file. The CSV covers the same conversion data as the Quick View table, with the post ID, slug, and URL broken out as separate columns for analysis in a spreadsheet or BI tool.

CTAs

Create and configure calls to action for your site.

Paywalls

Gate premium content behind subscription requirements.

Outpost Dashboard

Member growth and subscription reporting.

Plausible Dashboard

Privacy-friendly site traffic analytics.

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FAQ

A conversion is recorded when a visitor completes a paid transaction after interacting with a CTA. Signups (free member registrations) are tracked separately from conversions (paid subscriptions). The specific metrics shown depend on the CTA slot type.
Use the Slot Type filter to narrow results to a specific CTA placement. For detailed per-CTA metrics, see the stats panel on each Auto Display Slots page.
The CTA Dashboard only shows data for CTAs that have been displayed on your site. If you haven’t set up any CTAs yet, or if your CTAs haven’t received traffic in the selected date range, the dashboard will be empty.
The Export button downloads conversion source data as a CSV file covering all posts with CTA activity in the selected date range, with post ID, slug, and URL as separate columns.
Both read the same figures, refreshed approximately every 15 minutes, so activity from the last few minutes has not arrived in either one yet. Exporting will not show you anything newer than the table. Wait for the next refresh and check again.