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Documentation Index

Fetch the complete documentation index at: https://documentation.outpost.pub/llms.txt

Use this file to discover all available pages before exploring further.

Labs feature (Beta) — In-Post Ad Inserter (also called “Ad Tool”) is available in Labs on the Luna plan. The in-app description notes this is a Beta tool that inserts ads into the body of Ghost posts; placement may conflict with AutoDisplay CTAs, so set both up carefully.
The In-Post Ad Inserter is a middle-ground tool between CTAs and Ad Campaigns. It places In-Post Box CTAs at fixed positions within your Ghost post content via the Ghost site plugin. There is no separate “ad inventory” — the tool reuses CTAs from your CTA library, filtered to In-Post Box types (Modern, Classic, Button) and the dedicated ad type.
Ad Tool is slated for deprecation. New publications should usually start with Ad Campaigns for scheduled, audience-targeted ads, or CTAs for general conversion placements. Existing Ad Tool setups continue to work.
Ad Tool page with on/off switch, Auto Display Slots tab, Library tab, and Site-Wide Exclusions tab

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How it works

When enabled, the Ad Tool places CTAs at the positions you’ve configured (e.g., after the third paragraph, before the last paragraph). The CTAs come from your CTA library, scoped to the In-Post Box and ad-type CTAs. You can also exclude specific Ghost tags or URL patterns from displaying ads.

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Enabling the Ad Tool

Toggle The Big Off/On Button at the top of the Ad Tool page. When off, no ads are injected anywhere on your site.
Ad Tool can conflict with AutoDisplay CTAs if both are configured to inject at similar positions in post content. Review your placement settings on both before enabling.

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Configuration tabs

The Ad Tool has three configuration sections:

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Auto Display Slots

Each slot defines where a CTA appears within post content. Slots target positions in the post body (e.g., after a paragraph index, before the last paragraph). Audience targeting works the same way as on AutoDisplay CTAs — slots can be filtered by member type and post tags.

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Library

The Library tab is your CTA library, filtered to the CTA types Ad Tool can place: In-Post Box (Modern), In-Post Box (Classic), Button, and the ad-type CTAs created from inside Ad Campaigns. Enable a CTA in the library, then assign it to a slot.

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Site-Wide Exclusions

Two ways to exclude content:
  • Tag exclusions — Ghost tags that prevent ads from running on tagged posts.
  • URL pattern exclusions — Specific URL refs (paths or patterns) that prevent ads from running on matching pages. Useful for landing pages and one-off URLs.

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Ad Tool vs. Ad Campaigns vs. CTAs

In-Post Ad InserterAd CampaignsCTAs
ChannelGhost site (post pages)Ghost site (post pages)Ghost site, emails (per CTA type)
PlacementAlways-on, fixed slotsAlways-on within scheduled windowAnywhere CTAs are configured
TargetingAudience + tag + URL exclusionsAudience + tag targeting + scheduled datesPer-CTA configuration
ScheduleAlways on (when enabled)Date-range campaignsAlways on (when enabled)
All three deliver via the Ghost site plugin and run on the same web pages. They can overlap if you’re not careful with placement.

Ad Campaigns

Scheduled, audience-targeted ads on Ghost post pages.

Sponsorship Boxes

Manually inserted sponsor blocks with custom styling.

CTAs

Conversion-focused calls to action. Check for placement conflicts with the Ad Tool.

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FAQ

No. The Ad Tool only places CTAs inside Ghost post pages. Email content isn’t touched.
Use the Site-Wide Exclusions tab to add Ghost tags or URL patterns that prevent ads from running on matching pages. To skip a single post, give it a unique tag and add that tag to the exclusion list.
It can. If both the Ad Tool and AutoDisplay CTAs are configured to inject at similar positions in the same post, they may overlap. Review your placement settings for both before enabling Ad Tool on busy pages.
Ad Tool is always-on within fixed slot positions. Ad Campaigns is scheduled (date-range) and adds an extra layer of audience and tag targeting on top. Both deliver through Outpost’s Ghost site plugin.