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Sponsorship boxes are visual promotional blocks designed for formal sponsorship placements: a named sponsor with a header, description, optional logo, and call-to-action link, styled to match your publication’s brand.
Sponsorship Boxes DataTable with date, header text, URL, and Create New Post / Copy/Paste actions

Sponsorship Boxes list showing date, header text, URL, and row actions

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Creating a sponsorship box

Go to Sponsorship Boxes under the Labs group in the left navigation and click Add Sponsorship Box.

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Text fields

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Design

The Design tab covers the visual treatment of the box.

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Image

Use the Image tab to attach a sponsor logo:
  • Row layout: the logo displays at 80×80 pixels everywhere the box appears, including in the newsletter version of a post. Recommended upload size: between 160×160 and 300×300 pixels.
  • Column layout: the logo displays at its uploaded size, up to a maximum of 300 pixels wide. Outpost doesn’t resize images on upload, so upload a logo close to 300 pixels wide for a predictable result.
  • Maximum upload size: 1 MB. For best deliverability and page speed, keep the file size to 500 KB or less.

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Adding a box to a Ghost post

Each row in the Sponsorship Boxes list has two action buttons:

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Create New Post

Click Create New Post to have Outpost create a Ghost draft for you. The draft contains the rendered sponsorship box HTML wrapped in Ghost’s HTML card markup. Open the draft in Ghost to add a title and surrounding copy, then publish.

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Copy/Paste

Click Copy/Paste to copy the rendered box HTML to your clipboard. In Ghost, add an HTML card to any post and paste the HTML in.
Both actions snapshot the HTML at the moment you click. Editing the box later in Outpost does not update existing Ghost posts: re-create the post or re-copy and replace the HTML card to pick up changes.

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Use cases

  • Newsletter sponsors: Drop a “Brought to you by…” block into the top of sponsored posts.
  • Affiliate partnerships: Embed partner promotions with tracked links.
  • Internal promotions: Cross-promote your own products, events, or subscription tiers.
  • Rotating sponsors: Create multiple boxes and use a different one per post.

Ad Campaigns

Scheduled, audience-targeted ads on Ghost post pages.

In-Post Ad Inserter

Always-on placement of In-Post Box CTAs into post content.

CTAs

Conversion-focused calls to action for subscriptions and engagement.

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FAQ

Sponsorship Boxes are individual sponsor blocks you create once and drop into a single Ghost post. Ad Campaigns is a scheduled, audience-targeted system that runs across many posts on your site.
There’s no limit. Create as many as you need for different sponsors, campaigns, or placements.
Yes. The rendered HTML is wrapped in Ghost’s standard HTML card markup, so any theme that supports HTML cards renders the box correctly.
The Ghost post is unchanged. Both Create New Post and Copy/Paste snapshot the HTML at the moment you click. To update an existing post, re-copy the HTML or create a new draft and replace the HTML card.
Yes. The box is built as an email-safe layout with pixel sizes, so it holds its shape in Outlook for Windows as well as web and mobile clients. Keep the logo within the sizes described above, since Outpost doesn’t resize images on upload.