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Documentation Index

Fetch the complete documentation index at: https://documentation.outpost.pub/llms.txt

Use this file to discover all available pages before exploring further.

The Advanced Autoresponder lets you create custom email flows: multi-step sequences with flexible triggers, audience targeting, and stop conditions. Use it when the pre-built Basic Autoresponder actions don’t cover your needs — for example, a tailored welcome sequence for a list of members signed up in person at an event, or a one-off win-back series for a specific tier.
Advanced Autoresponder showing a custom flow with start condition, end condition, audience filters, and action steps
Go to Autoresponder → Advanced to manage custom flows.

The Big Off/On Button

The Advanced Autoresponder has its own independent master toggle called “The Big Off/On Button.” This is separate from the Basic Autoresponder toggle — turning off one does not affect the other.

Creating a flow

Click “Add Flow” at the bottom of the page. Each flow has:

Flow name

A descriptive name for your reference (e.g., “30-Day Win-Back Sequence” or “VIP Member Welcome”).

Start condition

What triggers the flow. Choose from:
ConditionDescription
Days After RegistrationStarts N days after the member first signed up
Days After SubscriptionStarts N days after the member’s paid subscription began
Days Before RenewalStarts N days before the subscription renews
Member Label AddedStarts when a specific label is applied to the member
Member Label RemovedStarts when a specific label is removed
Member Email LikeStarts when the member’s email address matches a pattern
Offer Clicked No CheckoutStarts when a free member clicks an offer link but doesn’t complete checkout. This condition only targets free members — paid subscribers who click an offer without checking out will not enter the flow.
Timing options for day-based conditions: Immediately, 1–6 days, 1–10 weeks, or 1 month. (There’s no 7-, 8-, or 9-day option — the dropdown jumps from 6 days to 1 week, then 10 days, then 2 weeks and up.)

End condition

What stops the flow early (before all steps are sent):
ConditionDescription
No ConditionFlow runs until all steps complete
Member RenewsStop if the member renews their subscription
Member Upgrades to PaidStop if the member upgrades from free to paid
Member Downgrades to FreeStop if the member cancels and returns to free

Marketing email toggle

Toggle this on for marketing flows. Members who have opted out of marketing won’t receive emails from flows marked this way.

Audience targeting

Choose which member types receive this flow:
  • Free — Free subscribers
  • Paid — Paid subscribers (with optional tier filtering)
  • Complimentary — Members with complimentary subscriptions
  • Group Subscriber — Members with group subscriptions
  • Institutional Subscriber — Members with institutional subscriptions
When Paid or Complimentary is selected, you can further filter by specific Tiers.

Autoresponder exclusions

Optionally exclude members who would go into a Basic Autoresponder sequence:
  • Exclude from basic Welcome Free member flow
  • Exclude from Welcome Paid member flow (e.g. thank you emails)
  • Exclude from Welcome Complimentary flow

Label filters

  • Only Include Members Labeled — Only send to members with specific labels
  • Exclude Members Labeled — Skip members with specific labels

Flow actions (steps)

Each flow contains one or more action steps. Click “Add Action” to add a step.
FieldDescription
TimingDelay before sending: number + unit. Hours (1–4), days (1–6, 10), weeks (1–10), or 1 month.
Email TemplateWhich template to send
OfferOptional offer to include. Choose from Ghost Offers or Outpost Offers — see below.
Steps execute in order, with each step’s timing counting from the previous step.

Attaching offers to flow steps

Click the offer selector on any step to open the offer drawer. It has two tabs: Ghost Offers — Select any existing Ghost Offer from the dropdown, or create a new one on the spot. Routes members through Ghost Portal checkout. Outpost Offers — Select any existing Outpost Offer from the dropdown, organized by product, or create a new one on the spot. Routes members through a direct Stripe checkout and also supports trial periods and subscription schedules. Outpost automatically ensures any offer shown to a member is one they can use — you don’t need to worry about choosing the wrong type. See Ghost Offers vs Outpost Promotions for a full comparison.
Reusing an existing offer — rather than creating a new one every time — keeps your Ghost and Outpost offer lists clean and makes performance reporting easier. If you already have a “20% off annual” Ghost Offer for retention, select it directly instead of creating a duplicate.
Advanced flows prevent duplicate emails: each email template is only sent once per member per flow. If a member re-enters a flow or the flow is re-processed, templates that were already sent to that member will be skipped.

Example flows

Here are some common Advanced Autoresponder flows:
  • 30-Day Win-Back — Start 30 days after cancellation, send 3 escalating offers to encourage resubscription. End condition: Member Upgrades to Paid.
  • VIP Welcome — Start when the “VIP” label is added, send a personalized welcome with exclusive content links.
  • Pre-Renewal Upsell — Start 14 days before renewal, offer an annual upgrade at a discount. End condition: Member Renews.
  • Institutional Onboarding — Start when email matches your institutional pattern, send a multi-step guide to getting the most from the subscription.

Basic Autoresponder

66 pre-built email actions for common member lifecycle events.

Email Templates

Create and customize the templates used by autoresponder flows

Offers & Discounts

Create the discount offers used in retention and upsell emails

Email Campaigns

One-time email sends to targeted member segments