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Documentation Index

Fetch the complete documentation index at: https://documentation.outpost.pub/llms.txt

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Ghost is Outpost’s primary integration. Your Ghost site is the source of truth for members, subscriptions, tiers, and content. Outpost connects to Ghost to read that data and layer on growth, retention, and automation tools.
Ghost integration settings with Content API key, Admin API key, API URL, and webhook URL fields
For initial setup instructions, see Connecting Ghost.

How it works

  1. You connect Outpost to Ghost using Content API and Admin API keys
  2. Outpost sets up real-time notifications on your Ghost site to receive member and post events
  3. When a member is created, updated, or deleted in Ghost, Outpost updates its records automatically
  4. When Outpost applies or removes a label, it updates the member in Ghost to match
  5. Tiers, posts, tags, and newsletter segments are read from Ghost to drive Outpost’s automation and targeting

What syncs

DataDirectionWhen
Members (create, update, delete)Ghost → OutpostReal-time
LabelsOutpost → GhostOn change
Posts and tagsGhost → OutpostReal-time and on-demand
Newsletter segmentsGhost → OutpostOn-demand
TiersGhost → OutpostOn-demand
Ghost is the source of truth for members, subscriptions, and tiers. Stripe billing flows directly between Stripe and Ghost. Outpost reads that data to drive automation, segmentation, and conversion tools.
Outpost does not create or modify Ghost tiers, subscriptions, or posts. It reads this data and writes only labels back to Ghost.

Connection settings

The Ghost connection is configured under Core Connections in the left navigation. The settings include:
FieldDescription
Content API KeyRead-only key for accessing published content (posts, tags, tiers). Found in Ghost Admin → Integrations → Custom Integration.
Admin API KeyRead/write key for member and label operations. Found in the same Ghost custom integration.
API URLYour Ghost site’s URL (e.g., https://yoursite.com).
Webhook URLRead-only URL that Outpost provides. This is where Ghost sends webhook notifications.
External webhook for new membersOptional URL to receive notifications when new members are added. Useful for triggering external workflows.

Member sync

Ghost → Outpost

When a member event occurs in Ghost, Outpost automatically:
  1. Creates or updates the matching member record in Outpost
  2. Syncs subscription status, tier, and payment information
  3. Applies any matching auto-subscribe rules for newsletters
  4. Updates segments and triggers any label-based automation flows
  5. Records the event in the Activity Log

Outpost → Ghost

When Outpost applies or removes a label (via automation, bulk action, or manual change):
  1. Outpost updates the member’s labels in Ghost to match
  2. Ghost reflects the change in its member portal
  3. Any Ghost-side automations tied to that label are triggered

Tiers

Tiers are created and managed in Ghost. Outpost reads them so they’re available for:

What Outpost monitors

Outpost automatically listens for the following events from Ghost when you connect:
EventPurpose
Member addedNew member created in Ghost
Member updatedMember changed (email, name, subscription, labels)
Member deletedMember removed from Ghost
Post publishedNew post published (for analytics and content tracking)
Post updatedPost updated (for content sync)

Manual resync

If sync gets out of state, use the resync options in Core Connections → Ghost:
  • Sync members — Re-import all Ghost members into Outpost, updating existing records and creating new ones
  • Pull members from Ghost — Full re-import of the Ghost member list
Manual resync is useful after initial setup, after restoring a Ghost backup, or if you suspect members are out of sync. For large sites, the sync runs in the background and may take several minutes.

Ghost API version

Outpost uses the Ghost Admin API v5. Your Ghost site must be running Ghost 5.x or later.

Large sites

For sites with large member counts, Outpost automatically manages sync performance:
  • Bulk sync operations are spread out over time
  • Member updates are processed in batches
  • Failed requests are retried automatically

Stripe Integration

Stripe works alongside Ghost for subscription billing.

Activity Log

View Ghost sync events and errors.

Spam Filtering

Filter spam members synced from Ghost.

Members

Manage the member records synced from Ghost.

FAQ

Yes. Go to Ghost Admin → Settings → Integrations → Add Custom Integration. This gives you the Content API key and Admin API key that Outpost needs.
Outpost stops receiving member updates. Existing member data in Outpost is preserved, but it will become stale as Ghost members change. Labels applied by Outpost will remain in Ghost.
Check the Activity Log for sync errors. Common causes include incorrect API keys or connection issues on high-volume sites. Use the manual resync option to re-import all members.
Outpost does not create new members in Ghost. Members are created in Ghost (via signup forms, Stripe checkout, or import) and then synced to Outpost automatically.
Outpost reads Ghost’s newsletter segments and member newsletter preferences. It uses this data for targeting but does not send emails through Ghost — all emails are sent via Outpost’s built-in Mailgun infrastructure. No separate Mailgun setup is required.