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Plausible is a privacy-friendly, open-source web analytics alternative to Google Analytics. Outpost runs and pays for a Plausible account that hosts each publisher’s site, so analytics work without you setting up your own Plausible subscription.

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How it works

  • Outpost-hosted account. We run a Plausible account that holds many publisher sites. Outpost creates and pays for the account that contains your site.
  • Embedded dashboard. The Plausible dashboard appears inside Outpost so you can view traffic alongside your membership metrics. See Plausible Dashboard for what’s surfaced.
  • Direct Plausible login. You can also log into Plausible directly to see more data and configure things like custom events, goals, and funnels. We add publisher email addresses as users on the account.
  • Team access. Add as many people from your team as admins or viewers on the Plausible account. There is no limit.
  • No publisher API access. API access to the Outpost-hosted Plausible account is not available; analytics are read-only via the dashboard.

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Setup

Plausible setup typically happens during Outpost’s onboarding, when the team adds your site to the shared Plausible account. From there it’s self-serve: Outpost generates a tracking snippet for your site that you copy from the integration screen and paste into Ghost.
1

Copy your Plausible snippet

In Outpost, go to Integrations → Plausible and copy the tracking snippet generated for your site. Copy the entire snippet block: it includes a second initialization line, and event tracking won’t work if you leave it out.
2

Add the snippet to Ghost

In Ghost, go to Settings → Code injection and paste the snippet into the Site Header section. Save. The script starts collecting traffic data immediately.
3

Open the embedded dashboard in Outpost

Once the script is live, traffic data appears in the Plausible Dashboard inside Outpost.

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Logging into Plausible directly

To set up custom events, configure goals, or invite team members to view the analytics, log into Plausible directly with the email Outpost added as a user. From there you can:
  • Manage team users (admins or viewers).
  • Configure goals, custom events, and funnels.
  • See data Outpost doesn’t surface in the embedded dashboard.

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Transferring an existing Plausible account in

If you already have a Plausible account and you want Outpost to take over hosting and billing:
1

Open Plausible's Danger Zone

In Plausible, go to Site Settings → Danger Zone → Transfer Site Ownership.
Plausible Danger Zone settings page showing Transfer site ownership, Reset stats, and Delete site sections

Plausible Site Settings → Danger Zone with the Transfer site ownership block

2

Request the transfer to Outpost

Enter plausible@outpost.pub in the transfer form and click Request Transfer.
Plausible Transfer ownership form with email address plausible@outpost.pub entered and Request transfer button

Plausible transfer ownership form with plausible@outpost.pub entered and Request transfer button

3

Tell Outpost the transfer is coming

Email support@outpost.pub so we accept the transfer and start paying for the account.
4

Confirm the dashboard appears in Outpost

Once accepted, the embedded dashboard should appear in your Outpost Control Center within a few minutes. If it doesn’t show up, go to Integrations → Plausible in Outpost and activate it.
5

Install the tracking snippet if it isn't already there

If your site doesn’t already have the Plausible tracking snippet installed, paste the one Outpost provides into Ghost → Code injection → Site Header.
6

Cancel your paid Plausible subscription

Back in Plausible, cancel your paid subscription so you aren’t double-billed. Cancelling does not delete your historical data: it only stops billing on your Plausible account.
Don’t skip the final step. If your Plausible subscription stays active after we take over billing, you’ll be paying twice. Email support@outpost.pub if you need help confirming the cutover.

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Transferring out

If you leave Outpost and want to keep your Plausible analytics, we transfer ownership of the account to you and you take over the Plausible payment. Contact support@outpost.pub to start the transfer.

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Changing your site URL

If you change your site’s domain or URL structure, Plausible’s site settings and the JavaScript snippet usually need updating to keep tracking accurate. Email support@outpost.pub for the migration steps for your specific change.

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Privacy

Plausible is cookieless and does not collect personal data, which means GDPR compliance without a cookie consent banner.

Plausible Dashboard

The embedded Plausible dashboard inside Outpost.

Outpost Dashboard

Outpost analytics that incorporate web traffic data.

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FAQ

No. Outpost runs and pays for the Plausible account that hosts your site.
Not on the Outpost-hosted Plausible account. Analytics are available through the embedded dashboard in Outpost and the Plausible web UI when you log in directly.
Yes. Outpost can add anyone from your team as an admin or viewer on the Plausible account. Email support@outpost.pub with the email addresses to add.
We transfer ownership of the Plausible account to you. From that point you cover the Plausible bill directly and keep all your historical data. Contact support@outpost.pub when you’re ready to make the switch.