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Outpost’s Webflow integration receives form submissions from your Webflow site and creates or updates Outpost member records. Use it to grow your subscriber list from Webflow-hosted landing pages and marketing sites.

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How it works

  1. A visitor submits a form on your Webflow site.
  2. Webflow sends the submission to Outpost via a webhook.
  3. Outpost creates a new member (or updates an existing one) using the submitted data.
  4. Optional: Outpost applies a label and starts an Autoresponder flow for the new member.

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Setup

The Webflow integration is configured by entering a Webflow API access token in Outpost. There is no in-app OAuth flow today — generate the token in Webflow and paste it into Outpost.
1

Generate a Webflow API access token

In Webflow, go to Site settings → Integrations (or your workspace settings if you manage multiple sites) and create an API access token scoped to the site you want to connect. Copy the token.
2

Connect Webflow in Outpost

Go to the Webflow integration in Outpost and paste in the access token. Save to connect.
3

Confirm webhook delivery

Outpost subscribes to form submissions on the connected site. Submit a test form on Webflow and confirm the test entry appears as a new member in Outpost.

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What gets captured

By default, the email field on the Webflow form is mapped to the member’s email in Outpost. Other fields (name, custom attributes) are stored alongside the member if their field names match Outpost’s expected fields. If you have multiple forms on the same Webflow site (a contact form, a newsletter signup, etc.), the Outpost team can scope the integration so each form behaves differently — for example, one applies a “newsletter-signup” label and another applies “sales-lead.” Contact support@outpost.pub if you need per-form behavior.

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Webflow + Ghost

This integration complements a Webflow + Ghost stack. Webflow hosts the marketing site and landing pages; Ghost hosts the publication. Outpost ties them together by capturing Webflow leads as members in your Outpost (and Ghost) audience.

Members

Members captured from Webflow appear here alongside Ghost-sourced members.

Email Flows

Trigger an Autoresponder flow when a new member arrives from Webflow.

Labels

Apply a label to Webflow-sourced members for segmentation.

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FAQ

Webflow’s form submissions and webhooks generally require a paid Webflow site plan. Check Webflow’s current pricing for details.
Outpost upserts on email — a second submission updates the existing member rather than creating a duplicate.
Yes, but per-form behavior is configured on the Outpost side. Contact support@outpost.pub if you need different labels or flows for different forms on the same site.