
Mailgun-powered email delivery is built in: there's nothing to configure to get started.
How email delivery works
When your account is created, Outpost automatically:- Assigns your publication a sending address on a shared Outpost domain (e.g.,
your-publication-com@notify.outpost.pub). - Configures a Mailgun route so that any replies sent to that address are forwarded to your inbox.
- Sends every email (autoresponder, campaign, receipt, system notification) through Mailgun.
- Receives delivery, open, click, bounce, and complaint events back from Mailgun in real time.
- Feeds those events into your Outpost analytics, member engagement scoring, bounce suppression, and the Activity Log. The daily and weekly report emails sent to your team are the exception: opens and clicks on them are not recorded.
Sending from your own domain (recommended)
Most publishers eventually upgrade to a custom sending domain so emails come fromhello@mail.yourpublication.com instead of the shared Outpost domain. This improves deliverability, builds your sender reputation, and shows your brand in the “from” field.
Setting up a custom domain is a guided DNS workflow inside Outpost. You don’t need a Mailgun account. See Autoresponder Sending Domain for the step-by-step setup. Your domain verifies on its SPF, DKIM, MX, and CNAME records. Outpost lists a DMARC record separately, under Recommended (not required), so a domain verifies whether or not you add one.
What gets tracked
Mailgun reports every important delivery event back to Outpost automatically:
This data powers email analytics in the Outpost Dashboard, per-email performance metrics in the Activity Log, and member engagement signals used by retention features. Opens and clicks on the daily and weekly report emails sent to your team are the exception: they are not recorded.
Bounce handling
When a hard bounce comes in, Outpost automatically:- Marks the member’s email address as bounced.
- Suppresses future sends to that address.
- Optionally applies a
bouncedlabel so you can segment those members. - Records the bounce event in the Activity Log.
Bulk sends
Outpost handles large sends automatically:- Bulk campaign sends are processed in batches.
- Large recipient lists are paced out to protect your sender reputation.
- Failed sends are retried automatically.
EU data region
If your publication serves European members and needs data residency in the EU, contact Outpost support. EU routing is supported but requires account-level configuration on our side rather than a setting you toggle.Related features
Autoresponder Sending Domain
Send from your own domain for better deliverability and branding.
Email Design Settings
Configure from name, from address, and email appearance.
Outpost Dashboard
View email performance metrics and engagement data.
Activity Log
Track individual email delivery and engagement events.
FAQ
Do I need a Mailgun account?
Do I need a Mailgun account?
No. Outpost includes Mailgun-powered delivery: there’s nothing for you to install, configure, or pay for separately.
Can I use my own Mailgun account?
Can I use my own Mailgun account?
Most publishers have no reason to. If you have a specific reason (for example, an existing high-volume Mailgun contract you want to keep), contact Outpost support. The standard Outpost setup uses our shared Mailgun infrastructure and is what we recommend for the vast majority of publications.
What address do my emails come from by default?
What address do my emails come from by default?
Each publication gets an address on the shared Outpost domain, like
your-publication-com@notify.outpost.pub. Replies forward to your inbox automatically. Most publishers move to an Autoresponder Sending Domain before launch so emails come from their own brand.Why are my emails going to spam?
Why are my emails going to spam?
Common causes: sending from the shared Outpost domain (mailbox providers prefer your own verified domain), low engagement rates, or (if you have a custom domain) missing or incorrect DNS records. Set up an Autoresponder Sending Domain if you haven’t already, and double-check the SPF, DKIM, and DMARC records there.
What happens if Mailgun is down?
What happens if Mailgun is down?
Outpost retries sends automatically when Mailgun is temporarily unavailable. Critical events queue and resume on recovery.
Can I see which emails were sent to a specific member?
Can I see which emails were sent to a specific member?
Yes. Open the member’s detail page and check the Activity section to see every email event: sent, opened, clicked, bounced, or unsubscribed.

